Fredolce is a gelato shop located in Rome, Italy where customers get to enjoy Italian cold sweets including gelato, drinks, and pastries. The name comes from the combination of the Italian words freddo and dolce, meaning cold sweet. The shop is targeted towards 19-35 year olds, tourists, people that like to travel, art, architecture, history, and most importantly people that love desserts. The overall brand encourages tourism and exploration across Italy’s most famous architectural landmarks by offering a welcoming stopping point with delicious sweets.